Commercial stunts by car companies are pretty common. Contests and fancy commercials have flood the market since the invention of television, or even the radio. So in this day and age it is a struggle to see original and entertaining ploys at getting consumers attention. But Honda and Mario Andretti teamed up to fix that in the latest stunt by Honda.
Citing people for “lackadaisical meandering,” “general slowness while wearing really rad jackets,” or “reading to slow,” Mario Andretti and his Speed Patrol are filmed walking around Chicago stopping people and telling them how they aren’t doing a particular activity fast enough. Turning the tables on pedestrians for failing to move along at a fast enough clip, the commercial is hilarious as it pits Andretti and several other Speed Patrol members against befuddled citizens, who struggle to comprehend what they did wrong.
All of this is for a promotion Honda has out for a contest to win a ride with Mario Andretti in the IndyCar 2 seater. The grand prize includes the aforementioned ride an Indy champion, 3-day/2-night hotel accommodations, round-trip airfare for 2, and a $250 American Express gift card. Honda, of course, has been associated with the Andretti family, providing a Honda sourced car in the Andretti’s Autosport’s victory in the 2014 Indianpolis 500. Mario’s grandson took third place in that race.
So next time you’re in Chicago, make sure whatever you’re doing, you do with some speed or you might be cited for “indecent slowness.” Or visit fastestseat.honda.com/ to enter the contest to see what other contests Honda is having.